. I'm a 16 year ebay professional seller. A search for that term displays "0 results found for old town vapor well kit. To optimize for a search engine, you have to know what it looks for. This search engine bears the same name as the French-Italian. I spent 2 entire days changing my listings and haven't seen much change. Cassini, the eBay search engine has a unique methodology of collecting the data. eBay Gets Serious About Product Reviews. with Mother's day this sunday, I wa. A search engine is a web-based tool that enables users to locate the information, products, and services they are looking/shopping for. Others blame eBay's new Cassini search engine for the company having to create the new policy. June. Let the bad reviews pile up — or have an open resolution case or compliance notice — and Cassini will place you lower in the search. Or if you cancel the order, go to eBay and click on My eBay, then orders, awaiting postage, then click the little arrow next to the order and select cancel order. eBay’s search engine is called Cassini. I first came across Cassini about 2 years ago and thought, “Yeah! Yeah! Yeah! Another tweak…moving right along. I can't wait. In the old days before eBay’s Cassini search engine you could have nice steady sales, but now we see a wave pattern. 2015. I may still be correct but maybe that is a. somehow passes over those listings and they get shoved back in search! I'm talking banners, Activa Scrollers, animated GIFs, or basically any form of extra. Meet Cassini, eBay's very own search engine. This algorithm is unique, specifically designed for eBay’s irregular marketplace where approximately 20 percent of the inventory (around 80 million listings) is removed and replaced every day. It works similarly to Google—it uses algorithms to determine how to rank product listings on its search results. eBay Help Sign In. " Under the old search engine, eBay would display ads pointing to off-eBay websites, but today under Cassini, eBay displays ""More items related to "old town vapor well kit"" and shows some related. When you’re new to eBay, eBay sets a seller limit of the total dollar amount of products that you can have listed each month. Sponsored Link Email This Post eBay Gets Serious About Product Reviews. If I put in boys black formal suit size 10, item is not on first page (25 per page). . Include features that the buyer will search for. I posted that article here to open up a conversation about Ebay optimization and see if anyone had any other ways to do it aside from what I found in it. Less than 0. 1638. Then scroll down until you see the word Quantity. Growing your eBay store. The platform has been operating with its new “Cassini” search algorithm since 2013. eBay’s Cassini search engine looks through your description when deciding whether to rank your listing for a keyword. Why is search so important? eBay’s mission is for buyers to have the best shopping experience possible, to help them find relevant products and. Cassini is designed to reward proven success and punish stupidity. 8. Anyone. Cassini, search engine eBay urang, ganjaran paripolah nu tangtu sarta punishes batur. Next, add the most important features of the item such as the brand, condition or color. I sell Antiques and collectibles and don't have a store. How does eBay’s Cassini search engine work? by Neil Waterhouse; Drop Shipping, eBay Business, eBay Tips / Strategy, Importing, Internet Marketing; 13 Comments; The task for eBay’s search engine (Cassini), is to show the most “relevant” eBay listings. Its primary goal is to provide the most relevant and high-quality listings, ensuring a smooth shopping experience for buyers. In its 2nd-quarter earnings announcement, Etsy stated: “We continued to improve our search capabilities by leveraging the engagement […]Cassini is eBay’s new search engine that was rolled out in 2013. previous eBay Dropshipping – How To NOT Get Banned! – 2023. He presented information for sellers on how to get better visibility in eBay search results and discussed the status of eBay's new Cassini search engine. Everyone needs to remember that Cassini is not primarily a search engine. To optimize for a search engine, you have to know what it looks for. Google is the most famous search engine, but eBay also has its own search engine named Cassini. How to rank higher on eBay. Exactly how it determines rankings is unclear, but our research suggests that it’s a good idea to use each keyword you want to rank for at least once in your description. If you want to know more about how eBay’s Cassini search engine works, I’ll put a link on the screen below, again, to a previous week’s video. Now your listings that could be now page one can drop instantly to page 10 and beyond. Improving your performance as a seller on eBay is an important factor in determining how successful you are in selling products and improving your eBay SEO. Google and Cassini are two different search engines though. Step 6: Source product. . A couple weeks ago we noticed are view/watch counts were way down from what they were and attempted to have a discussion with ebay on the topic that proved to be as fruitful as attempting to persuade a rock to lay an egg. Sales have plum. . Don't think. The Cassini algorithm is based on an internal search engine on the eBay website. Problem is, when I search for it on Ebay by typing "2009 Curry PSA" my auction does not come up. Cassini is eBay’s search engine that works much like Google does. . eBay only gets paid, when items are sold – it is common sense then, to display the bestselling products more prominently. One of the four core values that drives eBay’s development and tweaking of the Cassini search engine is convenience. Sales have plum. eBay Help Sign InCassini, eBay’s internal search engine, puts in place measures to deliver the most accurate and relevant search results to customers. eBay’s Cassini Search Engine #1: An Introduction June 28, 2019 Dave Snyder eBay SEO Advanced, eBay SEO History. However, we found this 2013 Youtube video, with SEO author Todd Alexander breaking down the. My sales are down 50%. Cassini is eBay’s internal search engine. You will need an SEO tool to see the most popular searches related to products similar to yours. Useful Cassini eBay Search Engine Tips. com * Wal-Mart builds search engine from scratch in about 9 mos * EBay replacing decade-old engine with Cassini by 2013Hi everyone, I'm looking to get hardcore into eBay selling. Writing a well worded, well formatted, on point item description is very. With eBay Ads, sellers can choose to advertise their products in search results, category pages, and more. any suggestions on how to walk through cassini ID date or special numbers to get views?Cater to Cassini – Cassini is eBay’s search engine, and it looks through your product description when deciding where to place your product in search results. Big retail companies including Target (TGT), Home Depot (HD) and Macy's (M) now have stores on eBay Inc. In the first part on eBay SEO, we looked under the hood of eBay. If the problem is ignored for too long, the engine may even suffer irreparable damage. etc. Learn how it connects buyers with the perfect products. We also made a clean break from Voyager – we wanted to build a new, modular, layered solution. I'm TRS with FREE shipping on these items. May 26, 2014 - This Pin was discovered by Ruth Singer. For example, eBay ’ s search engine, Cassini, improves search results based on relevance rather than fixed criteria ( Geva, Understanding eBay Cassini: How t o Beat eBays Algorithm in 2023,Here is how we discovered this. To keep customers coming back eBay prioritizes listings from sellers that have a history of consistently providing excellent service. Cassini is a potent eCommerce search engine, like Google. Cassini is just like any other search engine. Now, make sure that your customers’ benefits are highlighted more than in the description. Seriously, if i. Regardless of what you put into your eBay product listing and how you set it up, Cassini will still organize it into eBay’s infinite void of product listings but. If you’ve created an eBay storefront, getting a grip on this search engine is vital. They want to show the listings that will most likely satisfy the user. Here is how we discovered this. eBay’s Vice President in charge of developing and launching the marketplace’s new Cassini search engine left the company last month before launching its full functionality. First, a short reminder of how Cassini. Here you can enter the quantity you have available so you can sell more than. It's based on the notion that eBay's Cassini search engine samples a small portion of your description and that a template stops Cassini from sampling actual description text. This is the search engine on eBay and it will determine when and where your product shows up. How Does eBay’s Search Engine Work? Cassini isn’t quite like Google because eBay users are often coming to buy rather than browse. Little information is available on Cassini, because eBay tends not to release it. I truly have no affiliation with that article of whatever the company is that wrote it / sponsored it. . Now the customer may simply just cancel the order themselves after they get this message. Cassini is strongly geared toward the buyer, which means you have to really focus on having a sterling reputation. Voyager, the previous search engine, was just inefficient. Well, it’s not magic, but rather the work of an intelligent algorithm behind the scenes. To provide the best results Cassini algorithm. From eCommerce Bytes - By Anonymous January 5, 2014 It's long; but worth every word to help us Sellers! eBay sellers who work every day in the trenches have unique insight into what works and what doesn't when it comes to online marketplace selling. When the Cassini search engine was. This takes into account several factors, including: how well a product listing matches a shopper’s search terms; the price of the item;While eBay's watch list tool is a convenient tool, it can also work against buyers by inadvertently creating more visibility for the listing they're watching. Let’s say you act super quickly and. eBay search engine optimization describes the actions sellers take to ensure that their product listings are properly ranked. eBay’s current search engine, codenamed Cassini, launched at the end of 2013. The title is your description of what your listing on eBay, and eBay allows your 80 characters in the title to describe the item that you’re selling. Just a bunch of techno-speak, which I do not believe the average seller speaks. Cassini’s. A search engine is a web-based tool that enables users to locate the information, products, and services they are looking/shopping for. . . When I complain and they check my account everything is on top. Cassini—eBay’s search engine—uses these keywords to. It does this by analyzing various data points and using machine learning algorithms to predict which listings are. In Cassini’s case, the search engine looks at factors like relevance. fixed price) then the other would have a corresponding decrease,” he wrote in an email to AllThingsD. Getting a good position in eBay search is no longer about tactics like clever keyword stuffing in. By relevant, I mean keywords that people type. Cassini in 2011. some new oneseBay. To do this, eBay’s search engine asks if this is what the buyer is looking for, if there is enough relevant information and if the product listing educates or entertains the buyer. This includes: Finding hot products from 3 different. Enhancing Seller Performance. If you don’t understand the importance of ranking first with Cassini, your eBay listings will suffer. This means it’s vital to get keywords right. Cassini is also concerned with trustworthiness and the credibility of sellers. S. Find Talent. It takes into account not only ad compliance with the request, but also the. 2. Cassini, eBay’s current search engine, claims to be the best yet for connecting buyers with the best listings for them. Read our full guide to eBay’s Cassini search engine to see how you can optimise your listings for search. The only graphic you need is a 1200 x 270 pixel banner which you can easily do yourself if you are printing mugs anyway. Have you ever placed flyers or business cards on car windshields in parking lots? Do you advertise on your own car? Car m. This new search engine totally changed the game for sellers. At the end of our eBay dropshipping course, you will be able to: 1. August 5, 2021 Ina Steiner. I Am Going to Show You How To Add Variations To Your eBay Listings - STEP BY STEP – 2023. 3. Today, an eBay seller who wishes to remain a. There has to be certain sales levels or Ebay violates the contract. The selling on eBay tips in the previous section are a great starting point for that, but to rank even higher, here’s some more advice: 1. Both Cassini and external search engines check listings for keywords that are relevant to the user's search terms. This month, the company has quietly rolled out to U. If it’s true that it does take the quality of feedback into account, then having a large amount of good feedback is going to be important in getting your product to rank well organically in search. com. In terms of your product’s visibility, Walmart and Amazon have similar practices, while eBay is the black sheep. Cassini is a complex algorithm that takes into account many factors when determining which listings to display in search results. Mastering eBay product research. Nobody knows how this algorithm works; only eBay developers do. Sellers have been trying to crack the code on eBay's search algorithm even before the controversial Cassini replaced the Voyager search engine. Understand eBay’s search engine. 4. We also made a clean break from Voyager – we wanted to build a new, modular, layered solution. This website stores data such as cookies to enable essential site functionality, as well as marketing, personalization, and analytics. eBay’s Cassini search engine is designed to provide the most relevant results to users when they search the platform for products. If your eBay account is not verified, eBay will impose low seller limits, meaning eBay will not allow the listing of many items. Today, an eBay seller shares tips on how he optimizes his listings to take advantage of eBay's new Cassini search engine and what has worked for his eBay business. " Under the old search engine, eBay would display ads pointing to off-eBay websites, but today under Cassini, eBay displays ""More items related to "old town vapor well kit"" and shows some related. eBay thus far has been silent on the issue, but based on my initial experience it would seem that when ranking items, if Cassini finds too much HTML text, it simply does not read far enough into the description thus sending the listing lower in search or burying it completely because items with descriptions which it finds easier to read are. Before 2013, eBay sellers could spam the marketplace with garbage. The eBay Cassini search engine indexes each item and decides which listings will be shown. Cassini rewards winners and penalizes losers so don't blame that on eBay. Cassini displays duplicate content – products that are the same – but it puts. eBay’s search engine Cassini. Most eBay sellers are missing out on valuable profits as their eBay listings are not correctly optimised for eBay’s Cassini search engine and their descriptions are not optimised for sales conversions. The Cassini algorithm also evaluates seller reputation and credibility. Fact is the eBay Cassini search engine is the most powerful sale engine on the web. Just 1 tip, trick or methodology can over double the sales of an eBay listing and we have over 300 hints, tips, strategies and methodologies. Consumers are always looking for value so a key consideration for the Cassini search engine is pricing. A search engine is a web-based tool that enables users to locate the information, products, and services they are looking/shopping for. Cassini carried a passenger to the Saturn system, the European Huygens probe —the first human-made object to land on a world in the distant outer solar system. First of all, log into eBay. First page contains 30 items. It would be best if you targeted the right keywords to get on more search results. Remember, nobody knows the exact ranking criteria of Cassini, but it prefers or prioritizes based on: Trust. By understanding how the search engine works, eBay sellers can adjust their listings to. Writing high-impact headings that are optimized for both humans AND algorithms is both an art and a craft that takes some time to master. Useful Cassini eBay Search Engine Tips. Close main navigation. We figured the separate storefront with a unique URL might give us some additional exposure in search engines at very low cost. New to eBay. Want to rank your items higher on eBay? In this video you'll discover how Cassini, eBay's search engine, decides where to place your listing in search result. . . Best Match is crucial to making sales on the platform and therefore, this new algorithm change can affect many sellers on eBay. g. Garg founded Search Engine Stream ( A Place for Digital Marketing News and Guides) With having a deep knowledge of search engines and a columnist in his profession, he loves all the things related to Content, Search, Web, Link. Poor engagement and customer experience will affect your relevance in Cassini, eBay’s search engine, and result in your listings being deprioritised in the search rankings. Additionally, I took a look at the top 3 listings and looked for a few specifics that could help push our visibility a bit further (pretty sure that Cassini Search Engine searches through all item specifics, correct me if I'm wrong). Cassini decides where to rank products in the search results and content is one of the most important deciding factors the more relevant the content to what the user is searching for the higher the listing. Cassini is a potent eCommerce search engine, like Google. They want to show the listings that will most likely satisfy the user. Being knowledgeable about the various factors that influence eBay’s search engine can give sellers a competitive advantage. How eBay’s Best Match Works (Step by Step) To understand how eBay serves and ranks listings, let’s go on a journey through the eBay search form. A higher Cassini score means better eBay SEO, and higher ranking in eBay search results. The Cassini search engine is eBay's internal search engine which helps customers find the most relevant items on the marketplace in order to increase their chance of completing a transaction. If you're the type of seller who always has the highest prices in your category, you will generally have the lowest sell through ratio. . . As you’ve seen, there are a lot of opportunities to provide relevant information to your potential buyers and attract lots of traffic to. I just listed a Wear-Ever Super Shooter on eBay - did a search for one to see the going rate. I'm not into conspiraces - only numbers. The. Just another fine example of why Ebay's corporate moniker is spelled "eBay" in order to highlight that Ebay hires the B-team. It’s just like the way Google measures how many times people click through on a search result then stay on that page. eBay Seller Tip: Don’t forget to FULLY flesh out your item. The more people who look at your listings, and the longer they look for, the better your Cassini 'score' will be. . One search engine your eBay business should appear on is Google, which currently has an 86. The goal of Cassini is to provide a better customer experience and to match listings more precisely with what a buyer searches for. I have 2 items that are similar and listed for the same price. 1. This can be a great way to reach more customers and increase sales. eBay’s listing algorithm has been an object of “hacking and cracking,” where many retailers have found smart ways to attain fast, top-of-the-page listings to help move their inventory. In short, the answer to this is understanding how buyers search on eBay, and more specifically, how your potential customers are using eBay’s search engine – Cassini. Understanding eBay's Cassini Search Engine How Cassini Works. I've almost erroneously bought a few things that were marked incorrectly until I looked closely at the photos and noticed on the item's packaging that it was HO. . com Search: Cassini, SEO, & The “Impossible Dream”. . To help customers find relevant. In the readers’ comments it is mentioned that the article headline/link had at first shown and was then dropped from news search, so I. Therefore, optimizing your product listings for eBay’s search engine is key for successful SEO on eBay. . Conclusion. The Cassini search engine is designed to provide eBay users with the most relevant and useful search results possible. Cassini is a true start-from-scratch rewrite of eBay’s search engine. eBay search results are controlled by eBay’s own search algorithm, Cassini. Who is this Great and Powerful Cassini? How does he work? Why does he do what he does? Does anybody know? Don't pay any attention who is behind thatInside the auction leviathan's search megaproject. Your listing style to accommodate the needs of Cassini – eBay’s new and default search engine. Apart from the users, Cassini also favours listings that offer free shipping and ranks your listing higher. Name: eBay Optimizer GPT4. It is rumored that eBay's cassini search egine frowns upon the use of HTML templates with extraneous code in your eBay listings. Do other eBay members notice this change (for the worse) as well?eBay Vice-President of Experience, Search and Platforms admitted that eBay alters and rewrites the search queries made by users through its search engine. . 2bn business for nearly 10 years: its search engine. I am currently a fulltime seller with ebay as my only source of income. Buyer-oriented. As an AI designed to enhance eBay listings for the Cassini search engine, eBay Optimizer focuses on creating SEO and LSI-optimized titles and descriptions. However just getting the correct relevant keywords in the title does not mean your listing will appear at the top of the search results. " Under the old search engine, eBay would display ads pointing to off-eBay websites, but today under Cassini, eBay displays ""More items related to "old town vapor well kit"" and shows some related. Just for giggles, do a search for "Super Shooter" on eBay and one on Amazon. Announcements. It works similarly to Amazon’s A9 and the Google Search algorithm by prioritizing the best listings from the best sellers. And if you are the one whose products are listed on, one of. It is an exclusion engine! Ebay signs contracts with the big sellers and China. The Cassini algorithm is based set the internal search engine on which eBay website. Google wants you to provide the info or entertainment their users seek; a good Amazon SEO strategy is about selling to everyone who clicks through; Cassini focuses on. 2022 Fall Seller Update; 2022 Spring Seller Update; 2022 Winter Seller Update; 2021 Fall Seller Update; 2021 Spring Seller Update;Average rating 5 / 5. Sorry to say John but for me and many others Cassini has been a total nightmare and has made it very hard to get stuff seen and sold, as first of all it only picks up and shows items to buyers by the first 4 key words in the listing titile. Whether the search engine found 1,000 matching listings or 10,000 matching listings, the results were limited to 200 listings. Scroll down to the bottom of the page to see “queries”. Above: An artist’s rendering of the Cassini–Huygens probe, the namesake of eBay’s Cassini search engine. And, according to the ZDnet report on the keynote, "Not only that, Ebay uses big data to make predictions on whether a listed item. Using the correct relevant keywords in the eBay title is extremely important. I'm a 16 year ebay professional seller. I posted in this eBay subreddit because I sell on eBay and want to increase my sales. An algorithm determines how items are ranked on the marketplace and can have a significant impact on an eBay seller. In Cassini’s case, the search engine looks at factors like relevance. The Search Bar: The buyer goes to the eBay search bar and types “Widget”. By remaining on this website, you indicate your consent. “Usually in an environment where conversion rates are steady — if we saw a bump in one format (e. The 2 Tips to Take GTC From The Bottom Of the Search Results To The Top; Staying Ahead Of The Supply Demand Curve; Why Setup an eBay Store? How To Get The Most Traffic From The 80 Character eBay Title; Optimizing eBay Photos for eBay’s Cassini Search Engine and Other Search Engines including GoogleIt is also interesting to consider the role that feedback plays in the algorithm behind eBay’s Cassini search engine. Making sure your listings rank well requires understanding of both how buyers search on eBay, and how Cassini determines the relevance of listings. I was shocked when I started to read and observe closely some of the new items in the NEW USER AGREEMENT. How to game the Cassini Algorithm. Is anyone seeing a decrease in sales this month? I have been searching my items ( I am a small seller) and a couple weeks ago they were in the top 2-3 on the page, now they are almost at the bottom of the first page. . Let’s say you act super quickly and. 7) eBay may implement Price ranges in buyer search, and place a listing's category tree directly in individual search results. eBay Surveys Professional Sellers on Barriers They Face: by: rhawk : Sun Apr 24 13:51:38 2016: No doubt, nowhere on that survey will it ask if visibility is a problem. An algorithm determines how items are ranked on the marketplace and can have a significant impact on an eBay seller. Another seller published a graph on April 16th showing a drop in impressions that began around March 24th. Cassini: eBay Search Engine Optimisation. To optimize your eBay listings you need to know how the algorithm of its Cassini search engine works. Unlike traditional search engines. Cassini, eBay’s search engine, is at the very heart of a seller’s success, and most of those talking about it online simply don’t understand it. EBay’s new search engine dubbed Cassini, ChannelAdvisor CEO Scot Wingo believes. The good news for eBay sellers is over 98% of eBay sellers surveyed do not understand how eBay’s search. And time really isn’t on your side if this happens. 2. Then next to the item that you want to sell more than one item, click the Edit button. I am trying to understand what has ocurred the last few months. Put yourself in the shoes of an eBay customer and think of the words and phrases they would type in. Ebay has been testing its new Cassini search engine scheduled to be officially rolled out side-wide next year. For your eBay listings to appear through a Google Product Search, you need to include unique product identifiers that the search engine requires. My first observation was how my i. Cassini is eBay's proprietary search engine, responsible for displaying search results to users. . To help you streamline your description templates, here are three factors to consider so that you close more sales. There have been a lot of rumours about it like it can’t handle HTML or long descriptions. . They want to give their users products that they’re likely to want to buy – this isn’t altruistic behaviour. eBay hasn’t made clear how it’s search engine ranks listings, but here is what we know so far: The Cassini algorithm factors in your keywords – its sole purpose is to serve up a search result that is relevant. I cannot describe in non swear words how screwed the search is, and the shear amount of search manipulation. eBay’s Cassini Search Engine #1: An Introduction June 28, 2019 Dave Snyder eBay SEO Advanced, eBay SEO History. a. I am proficient in Microsoft Excel, including csv files, inventory tracking, and Cassini search engine optimizing. In this video you'll discover how Cassini, eBay's search engine, decides where to place your listing in search results and what can you do to crack that search. How does eBay's Cassini search engine work?Free Download- 16 Secrets To Drop Shipping Success car guys, we know all too well that if there’s one misfiring cylinder in an engine, the car’s total performance will suffer. Step 1: Open the product research tool. This algorithm is unique, specifically designed for eBay’s irregular. Let the bad reviews pile up — or have an open resolution case or compliance notice — and Cassini will place you lower in the search. There seems to be a recent change in the eBay default search engine. The Cassini search engine. Final thoughts and considerations. As this article from WebRetailer suggests, ''eBay likely put these policies into place for several reasons, including. The changes eBay will be implementing have the potential to be very disruptive both to sellers and to buyers. Step 1: Use an eBay Title Builder Tool. The algorithm is designed to connect buyers to the most listings that Cassini believes they are most likely to purchase from. (NASDAQ:NASDAQ:EBAY). A search for that term displays "0 results found for old town vapor well kit. eBay hasn’t revealed how its search engine Cassini really works, but here’s what I’ve gathered: It analyzes your product relevance: eBay Cassini’s goal is to serve up search results that are relevant to the user’s search. So now that you know how eBay’s Cassini search engine works, you now have the leverage you need to improve your rankings in eBay. To optimize for a search engine, you have to know what it looks for. The changes eBay will be implementing have the potential to be very disruptive both to sellers and to buyers. eBay’s search engine (called Cassini) is built with the platform in mind. In the highly competitive world of eBay, it's crucial to optimize your listings and implement effective strategies to increase traffic and boost sales. . I think it is a search engine for Ebay ???? Is there any more information for Cassini. Search engines like eBay’s Cassini have evolved significantly since then and today it’s all about relevance, providing shoppers a relevant experience with relevant keywords used in the right context. Cassini searches through eBay product listings to determine which ones are most relevant to the user’s query. Ultimately, using Cassini Search Engine Algorithm helps ebay sellers improve their visibility in search results and reach more customers. As a result, Cassini and eBay try to make the process of finding items, learning about them, and deciding to bid or buy as efficient as possible. . SEO used to be about stuffing keywords and hoping that they will rank high in search results so that you get a lot of traffic to your eBay listings. Cassini, eBay’s search engine, does take keywords into account, but also looks at how relevant a product really is. There is an easy way to ''game'' the system,,,, 1- Move to china, setup a factory, 2- Have every employee, setup an ebay seller account, 3- Flood ebay with 10's of millions of identical items, US Sellers Shut Out of eBay. Cassini will rank a product and similar ones higher the more other users click and. One seller blamed the problem on eBay's search engine, claiming it no longer searches listing descriptions: "Views on all my promoted items have also plummeted since about April 8. Name: eBay Optimizer GPT4. eBay’s search engine, Cassini, is a significant component of how sellers are ranked on eBay. Also, eBay sellers still seem to be under the illusion that sales are slow because of economy, back to school, blah, blah, blah. The reason is simple. Powerseller Status, Top Rated Seller Status. . Google wants you to provide the info or entertainment their users seek; a good Amazon SEO strategy is about selling to everyone who clicks through; Cassini focuses. No wonder buyers are fleeing ebay, they can't find a think with this useless million dolla. Cassini has its own internal keyword research tool to get you started and every field in the listing should include keywords — primary or secondary.